Arizona State Athletics is starting a public fundraising campaign to raise funds for the renovation of Sun Devil Stadium. Athletic Development is looking to raise $50 million in private donations, with no tax payer dollars going towards funding the stadium, but rather through new revenue streams. Jeff Pivic, Director of the Sun Devil Club Annual Fund, addresses that the new streams of revenue will include an exciting new “stadium district” of retail stores on the north end of the stadium that will bring in that additional revenue. The renovations will contribute to an enhanced game-day experience for all at the stadium. The one requested area that will be preserved is the Tillman Tunnel that Pat Tillman historically ran through upon entering the stadium on game day.
“To enhance the quality of the game-day experience, fans will enjoy: more legroom, seats and benches with backs, an increased number of restrooms with enhanced quality, a premiere video board and sound system, etc.”, with Pivic also giving details about “new escalators and access for ADA compliance, and an improved concessions experience.” The impact of the renovation will have a positive effect beyond athletics on the community and the local Valley economy. When big games and events happen at the stadium or with the team applications to Arizona State increase. Sun Devil Athletics took feedback through surveys for direction of what the fans and supporters wanted enhanced for the stadium. They don’t want it to lose their identity, but they did want a shade canopy, but that was turned down because of the extensive cost.
Construction will happen during the season, but will not affect the games or seating, which would have a negative effect for fans on game-day which would detract from their experience. Major construction begins in 2015, with some construction and preparation currently underway.