Marist College leverages Super Bowl tickets to raise funds

Marist College recently raffled off a travel package to Super Bowl XLIV in Miami, FL in an effort to raise money for their athletics program. Tickets were available through student-athletes, coaches, and staff with the winner being announced at a basketball game on January 2.

This exceptional travel package, which included hotel, rental car, spending money, and two tickets to the game, is a worthy prize that would attract sports fans to purchase the chance to win the prize. Marist has done an excellent job leveraging their ability to secure such a travel package into actual dollars for the athletics department. This is their ninth year holding such a drawing.

Taking Marist as an example, other development offices can look to leverage their relationships and ability to purchase worthy travel prizes to raise money for their departments. If a worthy prize can be secured, having raffle tickets sold to the surrounding community can be a way to create incremental revenue for the department, as well as increase awareness of fundraising efforts.

Taylor Wood