Winston-Salem State re-introduces Red and White Club

Winston-Salem State Athletics have brought back the Red and White Fund as the primary fundraiser for Rams student-athletes. WSSU re-introduced the club after the athletics department replaced it with the AMON Booster Club. However, newly appointed Director of Athletics William “Bill” Hayes brought the program back when he returned to WSSU on January 1, 2010.

As part of the re-introduction, WSSU has announced the creation of the 1000 HORN$ program. The 1000 HORN$ program is the main annual giving initiative towards the Red and White Fund goal of $1 million a year for the athletics programs. The 1000 HORN$ is the idea to get 1,000 people to give $1,000 a year to reach the $1 million goal.

WSSU recent announcement is a unique move for an athletic fund. It shows the strategic changes that can be brought about by an administrative change. The 1000 HORN$ program is a clear means to meet the new organization’s goals. Very few departments state explicitly that they are trying to raise $1 million from 1,000 donors. But by branding the initiative, Winston-Salem State increases the probable success of the program.

Sean Phifer