A great primer for athletics development officers: The Annual Campaign Letter

Came across a great letter on StepbyStepFundraising this morning and thought I’d share it with everyone. Primers like this are important, and though hundreds of them exist, what they are best for is promoting the review of the documents you use to promote your giving campaigns. Each time you begin a new campaign, carefully review your documents to ensure that the message you want to communicate is communicated effectively. Don’t just use last year’s letter, or, the previous annual fund director’s letter (if you’ve accepted a new position). One of the most profound benefits of studying persuasive communication (my advanced degrees are in rhetoric and composition) is a valuing of the language we use to represent ourselves to potential supporters. Never take the words you choose for granted.

Dr. William Broussard