University of Colorado set to break ground on practice facility

The University of Colorado has announced an upgrade to their current basketball arena, creating a dedicated space for the training of men’s and women’s basketball, as well as women’s volleyball. This dedicated practice facility will serve as an excellent recruiting tool, in addition to providing all programs the ability to practice at the same time.

While this announcement is fairly common in athletics departments around the nation, one thing that the University of Colorado has done is create an engaging video that invites all donors and fans to join in the groundbreaking ceremony. This video appears the top of the press release and features a personal invite from Athletics Director Mike Bohn.

By using a video, donors, fans, and alumni will feel a more personal connection with the ceremony, increasing attendance as well as awareness of the event.

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Taylor Wood