University of Alabama updates donors on progress of stadium renovation
The University of Alabama is using a new and interesting approach to keep their donors in the loop on their football stadium renovations. Bryant-Denny Stadium is undergoing a South Endzone expansion project set to be completed before the upcoming football season. In addition to launching an informative website, the University is also producing update videos via YouTube.
In these update videos, they have an athletics department personality talk about the expansion and update donors on the progress of the construction. This interactive approach is in many ways better than a picture gallery or a webcam because it puts the viewer in the stadium with a personal tour.
Videos are a great way to engage your donor clients and keep those who donated to the project in the loop on the construction of the facility. This keeps all fans of Alabama Athletics in the loop on this high profile, high interest project, generating buzz amongst the fan base.
Special thanks to Brian Gainor for sending along information about this project.
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