Oregon State uses creative approach to end campaign

Universities are getting more and creative with how to close a successful annual fund campaign.  Although festivities are often the norm, the Beaver Athletic Student Fund (BASF) has recently begun concluding their annual fund with an awards presentation reception.  The reception is centered on recognizing the winners of BASF “110” and “Next Level” awards.

In picking award winners out of all “110” and “Next Level” donors, Oregon State is increasing incentives to help Oregon State student-athletes.  “A total of $800,000 in new dollars for athletic scholarships will truly have an impact on the flourishing future of OSU to turn our student-athletes into Everyday Champions.”  Overall, “110” and “Next Level” donors are both eligible to win six different incentive packages, ranging from an invite to a 50-Yard Line Dinner, to tickets and hotel accommodations for OSU at Washington.

The struggle of soliciting “new dollars” is one shared by all universities when trying to run a successful annual fund campaign.  However, as seen by the BASF, recognizing and awarding those members who annually increase their giving level and giving amount, is a great way to encourage higher donation levels.

Michael Speight