Receiving Goodwill through giving back

A while back, Athletics Development Frontier did a post on the goodwill athletic departments can receive when they donate a portion of their athletics funds to the university.  Last fall, Oklahoma Athletics and a few SEC athletic departments, made sizable contributions to university areas outside of athletics.  As a result, each of these programs received a considerable amount of goodwill from all types of university supporters.

In attempt to receive similar forms of goodwill, University of Georgia Athletics recently made a $2 million gift to university.  In fact, the $2 million gift is in addition to the $6 million given to the university by UGA Athletics last year.  The decision to increase UGA Athletics commitment to the university was only possible after their yearly budgets had been calculated and interpreted.

To date, donations to the university by athletic departments are becoming more and more prevalent.  In fact, look for more athletic departments to consider and make contributions to their university as fund drives and budgets become finalized.  Moreover, as long as athletic departments continue to see a return of goodwill on such contributions, expect them to become even more common.

Michael Speight