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1200 Club increases support for University of Cincinnati Football

June 18, 2010 Annual Giving Practices No Comments

Recently, University of Cincinnati Athletics began soliciting membership to a new initiative for its football program called the 1200 Club.  The purpose of the 1200 Club will be to provide non-budgeted financial support to new Bearcats head football coach Butch Jones.  Through the 1200 Club, Coach Jones will have resources available that will allow the program to grow and compete on a national level.

Annual members to this elite club are those who generously contribute $1,200 or more each year to UC Football’s Traditions Fund.  In becoming a part of the 1200 Club, members are privileged to regular inner-circle updates through email communication, 1200 Club apparel, and invitations to exclusive 1200 club events.  Overall, Cincinnati football is looking to entice potential supporters by offering incentives that give fans access to inside information.

For a long time university athletic departments have been receiving donations for specific sports.  However, in the case of the 1200 Club, the University of Cincinnati athletic department is soliciting incremental donations for a sport where specific spending discretion for the head coach is directly related to the amount of support received.  In the future, look for more athletic departments to instill similar programs if much support is garnered from the 1200 Club for Bearcats football.

Michael Speight

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