Using Technology to View and Purchase Season Tickets

This past January, Athletics Development Frontier did a post on the University of Indiana and their use of Ballena Technologies in seating and promoting ticket sales.  Since then, other universities have begun looking to similar technologies for their reseating iniatives.  In most cases, athletic departments are simply using such technologies to allow fans and supporters the opportunity to view potential seat locations.  However, rarely have university athletic departments actually allowed purchases to occur online after viewing seat locations.

Recently, the University of California launched a program where their supporters can see the view from potential seats, and then purchase those seats, all online.  Typically, this model is similar to one seen throughout many different professional sports franchises.   In fact, this is the first time that season tickets can be purchased online for University of California football games.

Through the use of technology, athletic departments are getting more and more creative about how they market season tickets.  Yet, ideas on creating a streamlined process for viewing and purchasing tickets are still being designed.  Look for the capabilities of online seat viewing and purchasing to become more efficient as university supporters become more familiar and accepting of the process.

Michael Speight