Re-energize Support for Texas Tech Basketball
Ever since the early 1990s, personalized seat licenses have been synomonous with premium seating at college stadiums and arenas throughout the country. Not surprisingly, when the United Spirit Arena at Texas Tech University opened in 1999, a PSL program was started with Red Raider basketball fans. However, in an attempt to re-energize support for men’s and women’s basketball, Texas Tech Athletics has decided to do away with its PSL program all together.
This year, to purchase season tickets for Texas Tech basketball, Red Raider fans need to only purchase tickets at listed season ticket prices. From there, Texas Tech is offering season ticket holders the option of purchasing a 3-Point Option plan, which provides enhanced benefits on gamedays as well as first right to renew seats in subsequent years. Furthermore, all current paid-in-full PSL account holders and yearly PSL purchasers will be given the highest priority in the new seat selection process.
Overall, the removal of PSLs in the premium seating section at Texas Tech University signals a major shift of importance in the athletic department. With this decision, Texas Tech is hoping to uncover a new group of fans that have been looking for an affordable way to watch Red Raiders basketball. More importantly, this shift in seating pricing could spawn an entire new generation of young fans and long-term supporters of Texas Tech Athletics.
Michael Speight