Helping Fans Show Support

All across college campuses, athletic departments are continually looking to award fans with university specific identifiers to show their support.  From there, it is typically up to the individual supporter to use these types of support identifiers.  As a result, athletic departments are frequently unsure if their supporters will even use an awarded membership benefit like a license plate holder.

In recognizing this, officials at Arkansas State University administered its “License to Howl” program this past Saturday.  At the event, officials from ASU Athletics, including student-athletes, coaches, cheerleaders, and Howl, attached special “A-State/Howl” license plates to the front bumper of ASU supporters vehicles.  By day’s end, over one thousand cars ended up leaving the ASU campus with “A-State/Howl” license plates, giving ASU Athletics a tremendous amount of support and visibility throughout the state of Arkansas.

Time and again, many athletic departments look to use license plate holders as a way donors can show their support.  However, in most instances supporters are sent or given license plate holders, with no mechanism for ensuring they are used.   With the success of the recent “License to Howl” program at ASU, many universities could begin using similar initiatives to ensure usage of membership identifiers like license plate holders.

Michael Speight