While on the surface this promotion does not look like a big way to generate revenue, it does serve a purpose. It allows the department to promote the recent success of the basketball program while also allowing fans a glimpse of the luxury box area. This can increase the number of prospects for the annual fund and box seats, as well as build some goodwill with fans in seats that might otherwise go unused.
In many ways this is a different way to ask for support from fans. Rather than giving admittance in to an annual fund structure with benefits, this promotion allows anyone to support the school and have the potential to be rewarded with luxury seats.
The Friars Forever Athletic Fund have yet to announce the winners of this promotion publicly.