Washington State University, in need of a variety of facility upgrades to service all their sports teams, has launched a new development fund called the Student-Athlete Excellence Account. This new fund is designed to improve the experience for all WSU student-athletes and engage a donor group that includes former student-athletes, alumni, and university friends. The most unique part of this campaign is the use of their color analyst (and former WSU head coach), Jim Walden, for the fund drive.
Jim Walden has been describing Cougar football for the past nine years and, in an attempt to spur giving to the Student-Athlete Excellence Account, is putting up his own money as a matching gift to the athletics department. For each $5 donated to the new account, Jim will donate $1 of his own, up to $100,000. However, if the account grows to $1 million, Jim will donate an additional $100,000 for a total of $200,000 for WSU student-athletes.
The use of radio/television talent in fundraising is not unique, but the degree that Washington State is utilizing their long-time football analyst is impressive. Schools looking for a unique way to engage fans and facilitate new donations should look to WSU for an example of a creative, and perhaps effective, plan. To see the “Make Jim Pay” video and read more about the account, click here.
Find this post interesting, click here to subscribe to our e-report, The Scouting Report.