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Miami Gets Creative With Canes Carnival

August 23, 2010 Uncategorized No Comments

In a first-time event this Saturday, the Miami Hurricane Club is hosting a creative and interactive event with their donors and student-athletes. Donors, who usually love any time spent with the beneficiaries of their gifts, will get the chance to meet, play with, and in some cases compete with the Hurricane Athletes of their choice. The inaugural Canes Carnival is both a method for stewarding current members and attracting new members to the Hurricane Club.

The Canes Carnival will allow donors to try and strike-out the baseball team, compete in an obstacle course against the cross country teams, test their skills in a mini-combine with the football team, and putt against members of the Hurricane golf team.  In fact, nearly every Hurricane athletic team will be involved in some way in the event.  Of course, members will love the personal attention they get with the athletes, but the Hurricane Club will benefit from increased membership as they will allow a “one-time, special offer for membership of just $10.”

Increased annual fund membership and happy/involved donors is a recipe for success for the Hurricane Club.  New membership from the event will likely someday lead to a good annual fund donor base, and current members will remember the day for many years to come.

Rob Norris

Oakland University using dueling pianos to raise funds

August 11, 2010 Uncategorized No Comments

Oakland University is hosting a “Tunes for the Team” event to raise funds for their basketball team and an upcoming tournament. The event came about through a good relationship between the Piano Club owner and the head coach of the football team. People who wish to attend can buy a ticket for $20 and college students can get in for $5.

The event will feature the basketball team singing a song for the crowd as well as a silent auction for Oakland jerseys, in addition to the regular dueling piano scene. These types of events are a good way to raise funds outside of the typical mail/phone solicitation. If there is a good relationship existing with local restaurants or other prominent members of the community, the athletics department can stand to benefit by creating a different event for supporters. The “Tunes for the Team” event will allow the basketball team and other staff to meet new and current donors in an entertaining and fun environment.

Taylor Wood

Fan Day Brings Excitement for All University Athletics

July 30, 2010 Uncategorized No Comments

Recently, I have begun to notice a great number of athletic departments doing some sort of kickoff event before the start of their fall sports season.  Often, these kickoff events revolve around football and are used to get supporters excited about the upcoming season.  However, some schools are beginning to use these kickoff events as creative ways to get fans excited about all university athletics.

For instance, Auburn University Athletics is again hosting a annual Fan Day at Auburn Arena, and have even attracted Golden Flake as a sponsor for the event.  At the event, fans can meet and hear from members of the football and basketball teams, while learning about ticket options available for the 2010 seasons.  Additionally, posters and schedule cards will be given out free of charge, with the soccer and volleyball teams available for autographs.

To date, many universities traditionally only do a kickoff event for a specific sport, mostly involving football.  Then again, the collegiate landscape could move toward more involved kickoff events, which provide all university athletics with community exposure.  Seemingly, kickoff events like Fan Day at Auburn Arena could become more common if universities can continue to spotlight all athletics from such large scale events.

Michael Speight

Engaging Student-Athletes, Past and Present

July 19, 2010 Uncategorized No Comments

Idaho State is taking the initiative for their student-athletes

Nurturing the relationships with student-athletes is becoming more important to development departments across the country.  Former athletes often cite their experience at the university as their reason to (or not to) make a financial contribution back to their alma mater.  One way to gain the appreciation, and perhaps the support, from student-athletes while they are on campus is career finding resources so they are ready to go upon graduation.

Idaho State University has joined the growing number of collegiate athletics departments to partner with Career Athletes, and online career community to help student-athletes network and ultimately find a job after graduation.  The organization will provide student-athletes with mentoring, professional networking, career coaching, and best practices for finding employment.  One unique aspect bout Career Athletes is that it is also available to alumni from the institution, so former athletes have a reason to reconnect with their school and its athletes.

Ultimately, by joining a career service such as this, schools will not see their annual fund grow by leaps and bounds.  However, as universities look to build relationships with student-athletes, past and present, helping those individuals find career success can only help student-athlete giving down the road.  To read more about Career Athlete, click here.

Rob Norris

A Great Week for Diversity in College Athletics

July 8, 2010 Uncategorized No Comments

Last week, I spent a week working with and learning from individuals deeply committed to promoting diversity in intercollegiate athletics – The National Association for Collegiate Directors of Athletics (NACDA) and the Center for Intercollegiate Athletics at the University of Washington. Both organizations’ commitment exceed the superficial, perfunctory, and obligatory commitments made by organizations and reflect a deep commitment to identifying future leaders in college athletics from all walks of life.

Monday morning, I visited with Dr. Jen Hoffman, a researcher with the Center for Intercollegiate Leadership at the University of Washington in Seattle. The center, whose mission is to provide instruction to future leaders across the spectrum of collegiate athletics, including coaches, policymakers, and administrators, and support research on all areas of college athletics, is thriving, increasing its graduate cohort manifold in its brief existence. The executive masters program emphasizes leadership training among its diverse student leaders, who from the cohort I visited with represent many disciplines, geographical regions, ethnicities, and age groups.

The rest of the week, I spent visiting with hundreds of college athletics administrators from across the country at the NACDA national conference in Anaheim, CA. NACDA highlights the efforts and achievements of athletic administrators across the country. It was clear that regardless of region, race, gender, age or any other cultural affinity that if you run a good department, or show promise in your field, your efforts will not go unnoticed. This was apparent not only at the recognition of future leaders in college athletics through the John McClendon Scholarships, which provide scholarship support to future athletic administrators, but also at the Minority Opportunity Athletic Association and National Association of Athletic Development Directors (NAADD) Diversity Initiative programs. As a past recipient of the NAADD Diversity Initiative award, which funded my participation in the conference’s fundamentals of athletic development workshop, I can tell you that the organization puts its money where its mouth is when it comes to promoting diverse participation.

I also had the privilege of watching my boss, Northwestern State Athletic Director Greg Burke, receive the Under Armour Athletic Director of the Year award as one of 20 recipients from across the nation at the FBS, FCS, Divisions I, II, and III levels and NAIA. It was very interesting to look upon the dais, and out at the attendees of the honoree luncheon, and take note of how truly representative the group was of many different ethnic and gender groups.

It was an encouraging week, to say the very least, and one which provided instruction for the near term and hope for the future of college athletics.

Dr. William Broussard, Associate Athletics Director, Northwestern State University

Using Technology to View and Purchase Season Tickets

July 7, 2010 Uncategorized No Comments

This past January, Athletics Development Frontier did a post on the University of Indiana and their use of Ballena Technologies in seating and promoting ticket sales.  Since then, other universities have begun looking to similar technologies for their reseating iniatives.  In most cases, athletic departments are simply using such technologies to allow fans and supporters the opportunity to view potential seat locations.  However, rarely have university athletic departments actually allowed purchases to occur online after viewing seat locations.

Recently, the University of California launched a program where their supporters can see the view from potential seats, and then purchase those seats, all online.  Typically, this model is similar to one seen throughout many different professional sports franchises.   In fact, this is the first time that season tickets can be purchased online for University of California football games.

Through the use of technology, athletic departments are getting more and more creative about how they market season tickets.  Yet, ideas on creating a streamlined process for viewing and purchasing tickets are still being designed.  Look for the capabilities of online seat viewing and purchasing to become more efficient as university supporters become more familiar and accepting of the process.

Michael Speight

Upcoming posts on NACDA 2010

June 20, 2010 Uncategorized No Comments

Over the next few days we will be in Anaheim, CA attending the 2010 NACDA Convention. This gathering of college athletics administrations from all over the nation provides an excellent opportunity to learn and share ideas. Over the course of the next few weeks, we will be releasing articles written about the topics covered at the NACDA and NAADD conventions as well as some more original research concerning the uses of technology and athletics development.

If you will be attending the NACDA Convention, please feel free to reach out to Rob Norris or I as we would love to meet any reader of the site. You can contact me at twood@athleticsfrontier.com and Rob at rnorris@athleticsfrontier.com.

Taylor Wood

Google Alerts can aid in developing relationships

April 21, 2010 Uncategorized No Comments
Image representing Google Alerts as depicted i...
Image via CrunchBase

During my time at Northern Illinois University, I spent some days scouring the web for updates on our alumni. I did this mostly by Googling “Northern Illinois University Alumni” or “NIU Alum.” Through this practice, I was able to find out all kinds of information on prospects, donors, and other alums of the university.

Google has now made this whole process much easier. Google Alerts are essentially email updates of the latest relevant Google Results coming from the web, news sources, and other information portals. These can be used in many ways, but for a development officer tracking a big time donor, use their name as a Google Alert to keep abreast of their happenings. Another use may be to use the alert to notify you about all your alumni by using a keyphrase similar to the one I used at Northern Illinois.

The alerts have the ability to allow a development officer to track a wide amount of prospects and stories surrounding the prospects, donors, and alumni of their school in a very efficient manner. These daily emails can save time on current prospects and, in some cases, unearth new ones.

Spring games offer unique opportunities

April 8, 2010 Uncategorized No Comments

With basketball season officially over, sports fans usually view spring as a time to relax and enjoy the beginning of a long summer of baseball. But before summer begins, spring offers an increasingly popular event as college football once again takes center stage with spring practice and games. Therefore, the unparalleled passion and excitement surrounding college football can provide yet another chance for development officers to reconnect with their donors.

Mississippi State University has continued a successful initiative from last year’s spring game, which includes auctioning off two head coaching positions for their Maroon-White game. Fans are being encouraged to submit bids to be eligible for selection. The two highest bids will then be selected as head coaches for the game. These lucky fans will participate in game preparation, will make game-time decisions and will follow the team throughout the weekend. All proceeds from the auction directly benefit the MSU football program.

Although Mississippi State’s initiative is not directly development-related, it does exploit a popular development-related activity by offering a unique fan experience. A large number of development departments currently take advantage of their spring game to host donors and replicate regular season game-day activities. The excitement surrounding spring games has grown along with the popularity of college football. Alabama hosted nearly 80,000 fans for their spring game in 2009, further highlighting the untapped potential of this event for development departments.

Matt Kirinovic

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University of Colorado set to break ground on practice facility

March 30, 2010 Uncategorized No Comments

The picture above is an image of the video invite found on the CU website.

The University of Colorado has announced an upgrade to their current basketball arena, creating a dedicated space for the training of men’s and women’s basketball, as well as women’s volleyball. This dedicated practice facility will serve as an excellent recruiting tool, in addition to providing all programs the ability to practice at the same time.

While this announcement is fairly common in athletics departments around the nation, one thing that the University of Colorado has done is create an engaging video that invites all donors and fans to join in the groundbreaking ceremony. This video appears the top of the press release and features a personal invite from Athletics Director Mike Bohn.

By using a video, donors, fans, and alumni will feel a more personal connection with the ceremony, increasing attendance as well as awareness of the event.

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Taylor Wood

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